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Aesop One New Change

Signature store

Öffnungszeiten

  • Montag
    10:00am - 6:00pm
  • Dienstag
    10:00am - 6:00pm
  • Mittwoch
    10:00am - 6:00pm
  • Donnerstag
    10:00am - 6:00pm
  • Freitag
    10:00am - 6:00pm
  • Samstag
    10:00am - 6:00pm
  • Sonntag
    12:00 noon - 6:00pm
Aesop One New Change store facade.

On one of the most sensitive architectural sites in Britain, opposite St. Paul’s Cathedral, a smoked glass edifice reflects the city’s visual clutter. The ‘ultra-modern’ angled façades resist legibility. At lunchtime, office workers escape their corporate confines to pace the arcades, seeking sustenance, bamboozled by the chaos. To counteract this spatial incoherence, our architects instated easily readable, geometric surfaces that recall 1960s office interiors. The simple framework of our One New Change store design, articulated in re-used plywood and steel, provides sensory sanctuary to overstimulated pedestrians.

The project was born of necessity: tables from our former Long Yard head office were at risk of becoming landfill. In the spirit of a circular economy, these remnants provided the foundation for our One New Change store interior. Transforming the pieces was no easy task, however. To optimise the reuse of the materials, many iterations and prototypes were created. Each element was deconstructed, cut to size, and reconfigured into shelves, a ceiling grid, a central counter. The basin was relocated from our previous counter at Selfridges, providing access to running water.

Aesop One New Change store desk space.
Aesop One New Change store ceiling and shelf display.

Weary breaktime wanderers—having completed their presentation slides, for example—might be surprised to find bulletin boards in a gregarious orange lining the walls. No graphs or spreadsheets need to be discussed, however. The focus, rather, is the subjective experience of our formulations—how the aromas, textures and efficacious ingredients transport one to another state of body and mind. How spending just a few minutes in this environment provides the most restorative period of one’s work week. How one might return, refreshed, to one’s desk after a brief Aesop interlude.